This week, Charlie Sheen has been mentioned on every television network and radio station. His photo is splashed across front pages of newspapers and covers of magazines. Currently in a war of words with his bosses as CBS, Sheen has been drumming up publicity with exclusive interviews. The most popular was his 20/20 interview, which aired on Tuesday night. In the interview, Sheen had some memorable quotes and introduced the world to his "goddesses", the two girlfriends he currently shares his home with. After the interview aired, police promptly arrived at Sheen's home and ordered him to surrender his two-year-old twin sons.
During the interview, Sheen used the word "winning" several times. Twitter uses promptly began tweeting the word as a trending phrase. After discovering his popularity on the social networking site, Sheen created his own Twitter account. Within one day, his following grew to over one million. He set a Guiness World Record for the fastest time to reach one million followers. With his trending topic, #winning, Sheen is garnering even more attention on the website. A trending topic is a way to quickly link posts to breaking news or popular topics. By trending a word or phrase, your post is automatically linked to a new feed with other posts featuring the same trending topic.
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